Thursday, August 7, 2014

How to Submit Your Logo for Embroidery


all business just getting started with company clothing, you might be a little confused about how to get your logo onto a polo or other garment. Corporate Clothing makes it’s super easy to submit your logo and have it digitized. Read on for some of our tips.
Location and Size

The most common place for a company logo is the left chest of a shirt, especially for embroidery. Of course, if you choose a shirt with a pocket on the left side, you can add embroidery to the right side! We usually keep chest embroidery to about four inches or smaller.

Fee
We charge a one-time, flat rate fee of $55 to digitize any logo.  We’ll keep your artwork on file, so there won’t be any hassle if you want to reorder! This $55 digitization fee applies to logos with a stitch count of 9,000 or less. We can also digitize larger, more detailed logos at an additional cost.

Your Next Step
Now that you have all the information about our logo digitizing process, it’s time to place your order! You can go to our website, email us or call at 405.348.6090 us to start the process

Don’t Have a Logo Yet?
Not a problem; we can create one for you! Just send your ideas to design.

We hope this helps makes the process of ordering your first customized company shirts easy! If you have any questions, or want to place an order over the phone, give us a call at 405.348.6090

Things to Consider Before Placing a Custom Embroidery Order









Custom embroidered apparel is one of the most popular methods of customization for businesses at Corporate Clothing. The popularity of embroidery for company clothing is probably due to it’s sophisticated look and versatile design possibilities. We know your company clothing order is important to you, so be sure to read these items to consider before placing your next order!

1. What type of fabric will you be embroidering on? Embroidery works well on thicker fabrics like cotton, polyester, and rain jacket material. We often embroider on fleece as screen printing on fleece isn’t possible, but we try to keep it to shorter length fleece. When you embroider on longer fleeces, the material of the fleece sometimes dominates over the embroidery.

2. What’s the quality of your image? This is pretty straight forward; the better quality image you give us to use, the better quality your finished embroidered product will be. Very small details generally don’t translate to embroidery very well. If you’re sending us an image rather than having us create one for you, we ask that you send the image as a vector file.

3. The three types of embroidery stitches. You’ll want to base your designs on what is possible with embroidery. With the fill stitch, we’ll cover large, solid colored areas. We’ll use the satin stitch for rounder, smaller details including lettering. The walking stitch is for the smallest of details. Keep these in mind when designing your image to be embroidered!

4. Where do you want your embroidery to go? The most popular placement for embroidery is the left chest of a shirt, polo, or sweatshirt. Will your employees be wearing something that might cover this area like an apron or a name tag? If so, you might want to opt for back embroidery (though keep in mind that larger designs are more expensive) or one of the sleeves.

5. How will the garment be worn? While we’re sure that you put a lot of effort into choosing your garment, have you thought about the thread being used for embroidering? This is our job, of course, but it’s very helpful if you let us know what your employees do in a typical day so we can choose the best thread for your order. For regular office wear, we’ll choose a smooth rayon thread. For sports team apparel, we’d be more likely to choose a more durable polyester thread.

We hope these considerations will help you decide if custom embroidery is right for your business uniforms. Still have questions? Give us a call at 405.348.6090

Why Corporate Apparel andUniforms are Good for Business


According to a recent survey conducted by Cintas Corporation, a majority of Americans say their perception of a company becomes more positive if they see employees in uniform. The survey was conducted in January and was administered by Harris Interactive. Out of the 2,051 adults who were surveyed, nearly 65 percent provided positive feedback about the benefits of employees wearing uniforms.

Specifically, respondents said that uniforms improved the image of the company and made the business feel safer and more secure. They also said the uniforms improved the chances that they would do business with the company.

Corporate apparel vs. uniforms
The results of the survey are certainly good news for businesses that use uniforms. However, uniforms in the traditional sense are best used in very specific workplaces. Often they're found in businesses in which a person's clothing could become dirty or stained. Garages, manufacturing facilities, and health care providers all commonly use uniforms so employees don't have to risk ruining their personal clothing.

Traditional uniforms don't work as well in cleaner settings, such as offices or retail businesses. However, those businesses can still reap the benefits of a uniformed appearance without putting their employees in full traditional uniforms.

Corporate Apparel is an effective way to enhance your business's image while still allowing your employees to personalize their style. Corporate apparel is clothing that is very similar to the types of garments you would see in any retailer. The only difference is that the clothing is branded with a company's name or logo.
Polo shirts are an excellent example of corporate apparel. They come in a wide variety of colors, quality, and prices to meet any budget or style. The company name or logo can usually be tastefully embroidered on the front left chest or a sleeve without ruining the style of the shirt.

Other popular types of corporate branded apparel include t-shirts, fleeces, coats, jackets, vests, and hoodies. Nearly any type of clothing can be embroidered with a name or logo to enhance a company's brand.

Benefits of corporate apparel
The biggest benefit of corporate branded apparel is that it provides all the image benefits of a uniform while still offering employees the freedom to craft their own style. Many companies offer employees branded apparel as an option, but don't require that it be worn to work.

Many companies also provide branded apparel as part of employee incentive programs. A high-quality shirt or jacket can make a nice gift for an employee who has achieved a goal or performed above and beyond the call of duty.

One of the added benefits of corporate apparel is that the clothing isn't limited to work. While a uniform is usually only worn in the workplace, branded apparel can be worn nearly anywhere. That means the employee's clothing can serve as a subtle promotional piece even when the employee is away from work.
If uniforms aren't the right solution for your company, that doesn't mean that you can't realize the benefits that a uniform provides. Take a look at corporate apparel to enhance your company's image, reward your employees, and promote your brand.

Visit our website at APMOK.com to view our apparel selection

4 Advantages of Branded Apparel




Branded apparel can have a big impact on any type of business. Any time your business logo and name are put out into the world, you have a powerful marketing opportunity. Put the business name and logo onto apparel and you immediately increase brand awareness. So, consider these benefits of branded clothing:

1. It Unites Your Team, and Keeps Everyone Looking Uniform
Provide employees with branded apparel as a way to tie the team together. Matching shirts give everyone a sense of unity. Whether the company is actually participating in a team sport as a company or it’s just creating a more united front, the use of carefully branded apparel will give everyone something in common.

Branded apparel also gives everyone a consistent look. Allowing employees to wear their own clothing to work may result in an atmosphere that’s not very cohesive. But when customers come to the office or store, matching apparel on the employees will make those employees a lot easier to identify.

2. It Inspires Interest in Your Company
Customers tend to associate corporate apparel with large, well established companies. That kind of image bolsters their confidence in a company’s professionalism and skills, meaning that they are more likely to feel secure in making a purchase. 

Consistency sells. When customers can rely on having the same positive experience every time they work with a certain company, they are more likely to continue to patronize that business. Corporate apparel provides a consistent appearance for all employees, reinforcing that feeling of reliability.
People associate branded items with higher quality. When consumers are presented with items of identical quality, one bearing a brand, they inevitably identify the branded item as the higher-quality one. Corporate apparel taps into that perception, elevating the apparent quality of your company. 

Corporate apparel also gives employees specific authority. Customers tend to view employees who wear corporate apparel as both brand ambassadors and experts in their field. This opinion increases their confidence in employees’ competence and ability to meet their needs. 

So take the time to design eye-catching apparel and the pieces you give out will create an air of interest around town where your company is concerned. Use a catchy phrase or interesting design that will have others asking questions and wondering what the company is all about.

3. It Creates a Distinct Corporate Culture
One of the most significant advantages of corporate apparel is that it helps to build a distinct corporate culture among employees. The wide variety of corporate apparel items also makes it easy to find a comfortable and chic option that employees will love. Beyond simply making it easier for employees to choose an outfit in the morning, corporate apparel fosters identification with the company’s values and mission.
  • Corporate apparel establishes an automatic dress code that is both professional and comfortable. Because employees see corporate apparel as a more casual wardrobe option, they generally report higher satisfaction and morale after a switch to corporate apparel. Polos or button down shirts create a more professional air. Tee shirts are casual and fun. Baseball caps are handy when employees work outside. Use the right apparel to give employees the proper look. 

  • Employees who wear corporate apparel generally identify more strongly with their company’s values, mission, and goals. They also feel more accountable for upholding those principles, and are more likely to strive to represent the company well. This dedication often results in definitively better customer service.


4. It Inspires Loyalty, and Gives Loyal Customers a Way to Share
When people have a positive experience with a memorable brand, they’re more likely to buy that product or service again than competing brands. People who closely bond with a brand identity are not only more likely to repurchase what they bought, but also to buy related items of the same brand, to recommend the brand to others and to resist the lure of a competitor’s price cut. The brand identity helps to create and to anchor such loyalty.

Branded apparel is also a great way for customers to share their enthusiasm about the company. Sell or give away clothing with your brand on it and the company’s biggest fans will instantly become walking brand ambassadors for the company’s products and services.

Visit our website at APMOK.com to see our apparel selection

Sunday, March 2, 2014

36 Ways to Use Your Window Display to Boost Your Sales

window displayIf you own a shop or store then you owe it to yourself to read this page. Your window display, if used effectively, can bring you new clients, can enhance the image/brand of your business, can create customer loyalty, can promote certain lines of products and, above all, can be a major tool in increasing your sales.

Did you know that 50% of all purchase decisions are made on impulse? In other words, half of all decisions to buy are made when the consumer is out shopping. When people are looking in your window there is, therefore, a massive opportunity to influence whether they purchase from you or from someone else. When you get them to enter, that's where the fun starts - using the power of displays, signage, movement, interactivity, lighting and colour you can really increase your sales.

Take the ideas from this page and incorporate them a few at a time. See what works for you and always look for continual improvements. When you are ready, come back and dip into this page for more ideas.

Tuesday, January 28, 2014

Why Name Badges are important Tools

How could something as simple as a name badge make any sort of a difference in improving customer service and client relations? It’s a fair question to ask, especially when so many resources and so much research goes into implementing strategies to improve service levels and boost sales. But name badges can play an important part in enhancing a company’s image to the outside world, and they can make internal networking far more effective.

Thursday, August 22, 2013

Is Your Business Card Bringing You Business?

Typically, many hours are spent deciding on the logo, layout, and tagline to include on a company's business cards. But not much time goes into thinking about strategies to make those business cards actually work to bring in customers. That is a mistake.

Business cards are like mini ambassadors for your business. They represent you, your company, and your brand. Business cards often provide the first impression a recipient will have of you and your company. They shouldn't be just an afterthought in your marketing collateral mix.